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Director, Marketing - (3226)

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Job Title

Director, Marketing

Job Type

Permanent

Union

Management

Position Classification

MLV3 Management

Salary Grade

FT or PT

Full-time

Hybrid Work

This position is eligible

Position End Date (if applicable)

Location

MRU Main Campus - Calgary, AB T3E 6K6 CA (Primary)

About this Position

About the Department of University Marketing

As part of The Office of University Advancement, Marketing and Communications integrates expertise, efforts and experience to help Mount Royal University meet its institutional goals. Marketing and Communications also collaborates with resources on and off campus to provide the best possible support to foster Mount Royal’s reputation and image as a premier Canadian undergraduate institution. This is accomplished by developing and implementing strategies to support the advancement of Mount Royal’s institutional priorities, assisting with increasing the institution's profile and reputation, and acting as an integral resource within the campus community. This team of creative professionals provides service excellence by focusing on partnership, mutual goals, adapting to evolving needs and telling Mount Royal’s story.

About the Role

At Mount Royal University, marketing isn’t only about promoting programs, it's about shaping perceptions, driving conversations and inspiring connections. We're looking for a strategic and imaginative Director of Marketing to join our leadership team. Reporting to the Associate Vice-President of Marketing and Communications and working in collaboration with the Director of Communications, you will be focused on amplifying the University’s brand and enhancing its reputation.

Our brand promise, Grow Beyond, is more than a tagline — it’s a bold declaration of who we are and where we’re headed. It reflects MRU’s commitment to helping students expand their potential, push past expectations and step confidently into their futures. This mindset extends beyond students, empowering faculty who shape future leaders, researchers who push the boundaries of knowledge and staff who create environments where our community thrives.

As the Director of Marketing, you'll lead a team of strategists, designers and content creators, responsible for shaping the University's visual identity, developing innovative campaigns and driving marketing strategies that resonate locally, nationally and internationally.

Responsibilities:

Team Leadership (30%): Guide, mentor and inspire the Marketing team, fostering innovation and a commitment to excellence, while also providing collaborative support to the Communications team.
Strategy Development (30%): Collaborate to create and execute comprehensive marketing strategies aligned with institutional goals and measurable outcomes.
Brand Management (20%): Serve as a steward of the Mount Royal brand, ensuring consistency and impact across all media and platforms.
Campaign Management (20%): Delegate and oversee the creation and execution of compelling marketing and advertising campaigns that uphold and enhance the University's brand.

What we're looking for:

Leadership
You are an authentic leader who motivates people not just by direction, but by inspiration and positive example. You know how to instinctively foster a collaborative, creative environment, encouraging your team to innovate, explore new technologies and challenge traditional ideas while ensuring alignment with the University's core values and strategic objectives.

Creative thinking
Innovation is at your core. You have a proven ability to think outside conventional boundaries, developing imaginative, yet practical solutions to complex marketing challenges. You consistently deliver impactful campaigns that differentiate and position Mount Royal effectively in a competitive landscape, creatively using resources to maximize outcomes and elevate our brand.

Organizational collaboration
You excel at building strong, trust-based relationships across diverse stakeholder groups. You can navigate complex organizational structures with diplomacy, influencing decisions through effective communication and strategic vision. You understand the power of collaboration and how collective effort drives sustainable institutional success.

Qualifications:

Bachelor’s degree required; Master’s degree in Marketing, Business, Communications, or related field considered an asset.
Minimum 10 years of progressive marketing and leadership experience.
Demonstrated expertise in brand strategy, campaign management, creative direction and integrated marketing practices.
Excellent analytical skills, with the ability to identify, measure, adapt and enhance marketing initiatives based on clear key performance indicators.
Proven ability to manage and inspire teams, driving engagement and high performance.
Detail oriented, organized and self-motivated

Salary: $109,020.00 - $129,733.00

Closing Date: May 4, 2025

A cover letter and resume should be submitted in one .pdf document. Please title your .pdf document as follows: [Last Name], [Requisition Number], [Document Title].pdf (ex. Smith, 999999, CV.pdf).

We encourage all qualified applicants to apply, however, Canadian citizens, permanent residents and others currently legally authorized to work in Canada will be given priority. Please note only applicants selected for an interview will be contacted. After the close date, you can check on the status of your application through your Career Centre. New career opportunities arise frequently and are posted as they become available. Please check back often to view our latest postings on our Career Opportunities page.

If you require accommodation to participate in the recruitment process, please notify erecruiter@mtroyal.ca and we will work together on your accommodation request.

About MRU

Founded in 1910 and located in Calgary, Alberta, Canada, Mount Royal University grew into a vibrant college in the 1930s and became a mid-sized university in 2009. A student-focused undergraduate university built on teaching excellence, Mount Royal University is known for our top-calibre programs, high-quality teaching and learning experience, robust delivery of liberal education, scholarly teaching, experiential learning and undergraduate research. MRU serves approximately 15,782 students, including 11,752 full-time and 4,030 part-time learners. MRU offers 13 bachelor's degrees encompassing 37 majors across faculties such as Arts, Business, Communications, Health, Community & Education, and Science & Technology. MRU also boasts one of Canada's elite Aviation Accreditation Board International (AABI) accredited programs. With over 74% of its student body drawn from the local area, Mount Royal University primarily serves Calgary and its surrounding region. MRU is a diverse yet close community with over 1,800 employees. Mount Royal provides employees the support they need to lead and advance institutional goals. Learn more about MRU's Academic Plan and Strategic Plan.

What We Offer

Talented and committed employees are the driving force behind student success. We strive to be an employer of choice among Canadian post-secondary institutions. At MRU, we recognize that people are a combination of many intersecting identities; we work to cultivate an environment that welcomes the whole person, and harnesses the strength that is available in our diversity, creating a rich and inclusive workplace.

Investing in the learning and development of our employees benefits the individual and the University. A variety of services, resources and programs encourage a healthy, productive workplace. MRU offers a competitive total compensation package including learning/training paid by employer, paid vacation, winter holiday closure, personal days and a free membership in our fully equipped recreation centre. Positions over six months may also be eligible for health and dental benefits, pension, health and personal spending accounts, and disability benefits.

Our campus offers the convenience of a full medical clinic, dentist and pharmacy, as well as a variety of wellness services such as physiotherapists and massage therapists. Campus Recreation offers many activities, including personal training, fitness classes, climbing, aquatics, sports, tournaments and certifications for students, employees and the public.